Welcome to MAICE
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The relevance of Ayurveda is becoming more established among even the non-Indian population across the globe. Its acceptance and recognition as a lifestyle practice and treatment path is on the rise in communities in the Arab world and MENA (Middle East and North Africa) region. Combined with the paradigm shift onto natural healing and organic well-being to improve the quality of life, Ayurveda offers more hope than any other branch of medicine for the treatment and management of acute and chronic afflictions due to lifestyle changes. EAGA is introducing MAICE (Middle East and MENA Ayurveda International Conference and Expo) as an annual confex to showcase genuine Ayurvedic treatment facilities and services available across India, especially in Kerala, the stronghold of authentic Ayurveda. Through MAICE, we envision to take on the task upon ourselves to promote Ayurveda through this event by bringing all stakeholders – businesses and public - from India and Middle East as well as MENA region together on a common platform for exchanging information and establishing mutual associations. We have scheduled an exhibition, conference, medical camp, press conference, public function, business meet, competition for school children, a show directory etc. during the course of the two-day event.
The popularity and acceptance of contemporary Indian Ayurveda as the most suitable healing, wellness and lifestyle practice.